These letters ordered the businesses to stop overcharging for baby formula immediately. To address the reported incident, AG James issued cease-and-desist letters on May 27 to over 30 online and brick-and-mortar retailers across the state. New York’s price gouging statute prohibits merchants from charging excessive prices for essential goods or services during abnormal market disruptions. In one instance, a consumer reported that a 19.8 ounce can Enfamil Nutramigen formula, which typically sells for $44.99, was being sold by an Erie County retailer for $59.99. Since then, the Office of the Attorney General has received several consumer complaints about baby formula overcharging at retailers across the State. New York parents warned of baby formula scams amid shortage